Dr. Jack Phillips Named One of the 25 Most Influential People in the Meetings Industry

Hoover, Alabama – ROI Institute is proud to announce that Dr. Jack Phillips has been named by MeetingNews as one of the 25 Most Influential People in the Meetings Industry for the second time in three years.

The list, which seldom lists the same person twice, is a highly-sought recognition within the meetings and events industry. It is not only comprised of established figures but trendsetters of the industry as well. Their accomplishments and contributions reflect the growth and economic impact of the meetings and events field.

Dr. Phillips’ influence is focused on measuring the value of meetings and events. His book, Proving the Value of Meeting and Events: How and Why to Measure ROI, has helped bring the topic of how to exactly measure the value of an event to the forefront.

His process has allowed many event planners to justify their events as revenue producers and important company functions and not be classified as an expense. This has empowered them to take a new approach in developing, promoting, and evaluating their meetings and events.

“I am honored to be included on a list with these industry leaders for a second time,” Phillips said. “This recognition underscores the momentum the ROI Methodology has gained in the meeting and events industry over the past few years.”

For more information about Dr. Phillips and the ROI Methodology please visit www.roiinstitute.net or call 205-678-8101.