Hot off the Presses! Measurement and Evaluation Series Six Pack

Birmingham, Alabama - ROI Institute, Inc. announces the latest publication describing the ROI Methodology. Over 20 books have been authored by Jack and Patti Phillips along with their clients and associates. But this is the first series of books that break down the ROI Methodology — step-by-step. The series begins with Book 1, ROI Fundamentals: Why and When to Measure ROI. This book presents an overview of the ROI Methodology. Each of the other five books represents a different step in the process.

According to Jack Phillips, “This series should be a standard toolkit on every program owner’s desk.” Patti Phillips suggests “If a person wants to understand and apply the ROI Methodology, this is the set for them. It will serve as an excellent source for faciltators and professors who want a practical tool to teach the ROI Methodology.” Packed with tools and examples, each book is easy to read and digest.

For more information on the series visit click here.