Wall Street Journal features ROI Institute, Inc.

Birmingham, Alabama (April 17, 2008)- In a story for small business, the Wall Street Journal interviewed Jack Phillips, Chairman and CEO of the ROI Institute to discuss how the small businesses can use the ROI Methodology.  While large businesses attract attention, most of the work in organizations occurs in small businesses and sometimes they need the accountability that is often achieved with the use of ROI.  The focus of the article is how a small business owner, in a very practical way, should use ROI to measure the return of investing in training, human resources, quality, technology, and marketing.  The article appeared online in the Wall Street Journal, small business section and in the April 17, paper edition.  To view the article, click here to read Tips for Better Returns on Training.