New Book Explores CEO Attitudes About Learning and Development

Birmingham, AL – A unique new book exploring executive attitudes about learning and development is now available from the authors of Show Me the Money: How to Determine ROI in People, Projects and Programs.

Measuring For Success: What CEOs Really Think About Learning Investments by Jack J. Phillips and Patricia Pulliam Phillips, (ASTD 2010) describes what senior executives of organizations think they know and need to understand about a successful learning and development (L&D) function. “Jack and Patti Phillips provide a rare glimpse into the mind of the CEO with this book. Knowing what is valued, what supports the business, and what will be championed by senior leaders is valuable inguiding new leaders of every learning organization,” says Rebecca Ray, PhD, senior vice president at Global Talent Management & Development.

Workplace learning professionals have always wondered why their budgets are first to be slashed during tough economic times. “As we come out of the recession the entire focus will be on accountability and value,” says Patti Phillips, president and CEO of ROI Institute. “According to The Economist, this is the year of the CFO and going forward, the CFO will be the driver in terms of determining the value of various projects, programs, and functions. The challenge for L&D is to show the contribution that the business is making in a very credible, believable way. The data presented to the top executives must be top‐executive friendly and CFO friendly. This book shows what the executives are requiring and requesting and in the future will be demanding. In simple, easy terms we show how to provide what they need.”

“We think this is probably our best book and it’s the timeliest in terms of information needed by the learning and development function,” says Jack Phillips, chairman of ROI Institute. “The challenge for the L&D leaders is to step up to this issue and meet the executive challenges. We think you’ll find this book the most valuable in your tool kit as we emerge from one of our most difficult recessions.”

This book also marks a momentous accomplishment in the partnership of ROI Institute and ASTD Press, says Jack. “We’re very proud of our publishing program with ASTD. This is our 35th book, a record that will probably never be matched in the history of this important association.” For more information, or to order, contact the ROI Institute at 205-678-8101 or visit roiinstitute.net.