The Bottomline on ROI, 2nd Edition

by Patricia Pulliam Phillips

If you want a credible approach to show the value of your programs, including the ROI, or area trying to figure out how to incorporate a measurement process within your organization, The Bottomline on ROI is for you. World-renowned expert Patti Phillips will help you make sense of the ROI Methodology and show you how to connect programs, processes, and projects to results in a clear, precise, and logical way that will satisfy even the most demanding C-Suite executives.