Proving the Value of Meetings and Events: How and Why to Measure ROI
by Jack J. Phillips, Monica Myhill, and James B. McDonough
Essentially two books in one, this book details how to use metrics to show the value of meetings and events and provides case studies of actual application.
Book Details
Proving the Value of Meetings and Events: How and Why to Measure ROI
Published in 2007 by ROI Institute and MPI
Price: $37.95
Purchase: Proving the Value of Meetings and Events: How and Why to Measure ROI