Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of all Types of Meetings and Events

by Jack J. Phillips, Ph.D., Theresa M. Breining, Patricia Pulliam Phillips, Ph.D.

“This new book addresses perhaps the biggest challenge faced by professional meeting planners: measuring return on investment. It provides details, examples, tools, templates, and many techniques to make this challenge realistic, systematic, and feasible. It is organized in an easy-to-understand, step-by-step process. Jack and Terri have done an excellent job in presenting a complex subject in simple terms. MPI is pleased to support this book as a continuing effort to make our members more successful business partners within their organizations.”

Bruce MacMillan, CA President and CEO Meeting Professionals International