The ROI Fieldbook

by Patricia Pulliam Phillips, Jack J. Phillips, Ron Stone, and Holly Burkett

This book will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items. The accompanying CD contains dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The CD also includes interactive material such as “Are You Ready for ROI,” a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.