Show Me the Money: How to Determine ROI in People, Projects, and Programs

by Jack J. Phillips and Patricia Pulliam Phillips

The book offers a comprehensive, proven method for measuring and evaluating the ROI of every aspect of any organizational initiative. This book also shows how to make the business case for new projects at every stage of development – before, during, and after implementation. It includes case studies, checklists, tools, and tips to help implement this method. Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values. It gives change agents everything they need to provide concrete, detailed evaluations of the potential and actual financial benefits of any project or program.

“When iDNA was looking for a way to measure results for its communication events, we learned there was nothing that remotely compared to the Phillips ROI Methodology. We believe in it so strongly, we have built information systems specifically to support ROI for our clients.”

James J. McNamara, Chairman and CEO, iDNA, Inc.